The obvious issue here is that performance doesn’t always align with Google’s own best practices, but for those without the time for a full ad split testing strategy, this offers a potential quick win for improving click-through-rate and Quality Score. Headlines which don’t make the most of the character limits.Description lines which are duplicated or too similar.Better still, it will tell you why it thinks they aren’t, with reasons such as: You can ad the ‘ad strength’ column to your central Editor section and it will tell you if Google thinks your RSAs are any good. Whether these work as well as Expended Search Ads is still up for debate, but the new Google Ads Editor offers a helpful ad strength indicator function. If you haven’t gotten the impression already, Google really wants you to use and get the most out of Responsive Search Ads (RSAs). Ad strength indicator for Responsive Search Ads You can now select all campaigns you wish to edit and find the setting you are looking for with a search that takes a split second. Suppose you want to apply updated ad rotation settings, flexible reach or delivery method to a number of campaigns. In the new Google Ads Editor, they have provided an additional search function for settings. Once you knew where to find them, it was easy enough – but locating them in the first place could occasionally be tricky. In the old Google Adwords Editor, it wasn’t always easy to find a specific campaign or ad group setting that you wished to tweak. Google Ads Editor is largely about saving time and streamlining processes – this is one way in particular where it can make a difference. Managing each of these in the single Editor view is much quicker than manually entering the settings of each campaign in your account through the Google Ads interface. Starting with a competitive CPA target goal is central to making such a bidding strategy work. When choosing Target CPA bidding, for example, Google Ads Editor will now give you a fairly up to date estimate in the Editor interface. One thing is for sure, though managing your smart bidding strategies is easier with the new Google Ads Editor. Whether smart bidding fits your account goals as much as Google claims they do is up for debate. With cross-account management you can apply these exclusions at campaign level across all of your accounts. Advertisers wishing to remove mobile app placements had to manually add these exclusions for each campaign.
Suppose Google makes an update to one of its settings that you do not think will work for your ads for example, Google’s recent changes to Mobile App placements in the Display Network. In short, this means you can make bulk changes to multiple keywords, ads, campaigns and more across more than one account. Possibly the biggest change with the new Google Ads platform is the new ability to make cross-account changes. The updates are mostly new features and improvements to existing ones. Some of our favourite new Google Ads Editor featuresĪdvertisers may be encouraged to hear that almost all original functionality of AdWords Editor remains intact.
Modernising and bringing the Editor in line with the new Google Ads branding is certainly a vote of confidence in the software from Google themselves. These fears were put to bed recently with the launch of a brand-new Google Ads Editor. Google AdWords Editor is hugely popular and many in the industry feared its days were numbered following several large-scale changes to the way Google is moving its advertising platform. Google AdWords Editor is now Google Ads Editor The polarising new interface is here to stay, but Editor offers many solutions. In 2018, Google launched their new Google Ads interface – much to the frustration of some experienced PPC professionals. The Editor is particularly useful for use with larger accounts with hundreds of active keywords. The software offers many benefits such as bulk uploading of account changes, easy account back-ups, and a streamlined view of your account. Google AdWords Editor has been an important weapon in every Google advertiser’s arsenal for years now.